About Us

The SAAAA is a dynamic professional membership organization dedicated to serving arts administrators across South Africa. Established in 2015 and formally registered in 2021. The SAAAA has a proven track record of empowering arts administrators and strengthening the arts and culture sector. The association has a national footprint with structures in all 9 provinces representing a diverse network of 300 arts administrators. SAAAA is committed to formalizing the arts administration sector, driving economic development and promoting education and development within the field.

What is Arts Administration?

Arts administration is a multifaceted field crucial to the success and sustainability of the arts, culture and heritage sector. It encompasses a wide range of activities, including financial management, marketing strategic planning, project management, advocacy, and community engagement. Arts administrators play a vital role in empowering artists, preserving cultural heritage, promoting inclusivity, and driving economic growth within the sector. SAAAA is dedicated to professionalizing this field, providing training, resources, and advocacy to support arts administrators in their essential work.